I Think You Should Start a Korean Beauty Blog
When the news dropped that Memebox, my onetime spot for kbeauty, planned to walk away from the game and focus on selling their house brands I wasn’t surprised. They’re been making terribad decisions for years, why would they suddenly get it right now?
What did shock me in CEO Dino Ha’s email to customers on March 7th was news that Memebox would now “make beauty information more accessible, reliable, and actionable” for the apparently confused fans of Korean beauty. Ha promised that on May 1st, Memebox would “reveal a new way for you to discover and shop the entire world of Korean beauty with better content, including more ingredient and formulation information, education on your skin type, relevant reviews, and product videos.” So, you mean a blog with decent (in this case, $160 million) funding?
Considering that I’ve sent them corrected English ingredient lists for their products on more than one occasion, I’m curious to see how this goes.
By curious, I mean I’m going to be popping some corn, playing with my Etude House popcorn bucket makeup bag, and dropping the shades so I can see this all explode in 3D.
In Cheryl Wischhover’s article about the changes for Racked, Memebox customer Joy Lee said what needed sayin’: “Sorry, but if you get your education from the same place you get your skincare, chances are you’re getting taken advantage of. I’m not here for a retailer disguised as a blog that wants to peddle their house brands and rack up affiliate revenue from Amazon.”
That. ^^^^^^^^^^^^^^^^^ All of that.
At a time when mainstream beauty publications, print and digital, tend to be mostly undisclosed advertorials for products that aren’t even necessarily good, slinking into the digital publishing world to “educate” basically cuts out the middleman (magazines, websites, YouTubers, bloggers, IGers) and tries to assume their skin to, yes, educate, but also move a lot of products.
To assume the role of educator is to take on a lot of power. It all could go well. Or we could end up with a Korean beauty education arms race that results in even more seemingly independent blogs and websites shilling for e-commerce sites without making the connections clear. Undisclosed affiliate links. Attempts to use shop blogs to game Google’s search ranking. I’m not casting shade, I’m just pointing out what’s shady.
Lest you think this is inspired by fear of competition (though how could a blog with zero actual employees compete with anything that has funding lol), allow me to present the solution to the problem: you. Start a blog. You.
I’m serious. Start a blog with the goal of telling the truth and then tell the truth about some products, to the best of your ability.
You don’t have to be excessively critical or learn a new language or take gorgeous photos. Just start by telling people your real thoughts about a product. From there, you’ll discover that you’re good at some aspect of blogging and you can work your patch within the blogging field. No need to even create big, labor-intensive posts that explain Korean beauty or whatnot. We always can use more product reviews. Your audience may be modest or grow large, but if you’re out there doing the work of saying what’s on your mind, it’s worthwhile.
It doesn’t necessarily require money to get started. Lots of blogging advice is loaded with recommendations to buy hosting packages and themes and stuff like that, but what’s most important is getting started and just focusing on the craft of writing useful reviews for other fans. This guide to how to start a blog for free is magnificent. Need models for how to do it right? Here’s a list of awesome Asian Beauty blogs.
Why a blog and not an Instagram? Well, because when people are newer to AB and want to know about an Asian beauty product, they use Google. In my opinion, full-size Asian Beauty products require a bit more explaining for the global audience due to differences in skincare routines and language; it’s just tough to fit all of that in one IG post and then have the post you’ve worked so hard on show up when people search for a review of, say, Cow Brand Oil Cleanser. But if IG is more your thing, just go with it! The more information that’s truthful and independent that flows in the world, the better.
The Lipstick League – week of 3.6.17
Question of the Week: What is your current favorite nighttime moisturizer?
To be honest, I’m so tired lately (it’s the busy season at work) that at night I crawl into bed, remember that I need to moisturize, and I grab one of two tubes on my nightstand. One is the Aritaum Ceramide Sleeping Mask and the other is the Saem’s Fruits Punch Sleeping Pack in Peach. Both are basically gel-lotions and they work fine. Nothing exceptional, but perfectly good for skin that doesn’t require much, and easy to apply while passing out. They both cost $10 or so and smell pretty good — the Saem’s is particularly yummy.
Prime Beauty – has the cure for your dry winter skin! Take the Nügg Beauty 4 Day Dry Skin Challenge and enter to win a Face Mask.
we heart this – The one where Stef tries the Charlotte Tilbury Quick ‘N’ Easy Smokey Eye Kit and falls head over heels…
Beautygeeks – Is a fabulous white gown in your near future? Our Manigeek has all the swatches and a full review of the first Essie Gel Couture bridal collection; it’s the brand’s first bridal-designer collaboration, too.
Beauty Junkies Unite – Amber shares the details on the latest from Herbal Essences! More new smell-good shampoos & Conditioners in the Herbal Essences bio:renew collection.
Blushing Noir – For the first time in ever a small skincare sample in a subscription box launched a full-fledged obsession! Check out a few of Brooke’s faves from Drunk Elephant Skincare and get ready to add a few new things to your wishlist!
fanserviced-b – Want to dive deeper into Korean skincare, but don’t want to pay Sephora prices? You can buy a great kbeauty face cream for $10.
Gouldylox – You’ve loved Mr. Jay forever, but have you tried his makeup? I’ve got three looks, plus a giveaway to inspire you for spring.
My Beauty Bunny – Who else is highlighter obsessed!? Find out whether the new Too Faced Love Light Prismatic Highlighters are a hit or a miss!!
Nouveau Cheap – In case you haven’t heard, MAC Cosmetics is coming to Ulta. Yay for more opportunities to earn/use those Ulta points!
Phyrra – Do you have facial redness you need neutralized? I’ve got all the details on Green Concealers: what you need to know!
(Wondering what the Lipstick League is? Find out here.)
Disclosure: This post contains affiliate links. Clicking those links before you shop means that fan-b receives a small commission, which helps to support the blog. Please see my full disclosure for more information.