One of my favorite ways to fall asleep is by browsing Korean beauty apps. I know that sounds nerdy as hell, but…I’m…really nerdy. lol
Abib’s Gummy Sheet Mask Milk Sticker is one of the top sheet masks on Powder Room (iOS | Android) right now, and I’d never heard of this brand or product, so I decided that I needed to try it. I’m aware that it’s possible to manipulate rankings and whatnot, but the product seemed interesting to me. Ok, honestly, the name was just really pleasing: “milk sticker”? Hell yes, need this on my face.
Abib is a new Korean beauty brand, launched within the last year, that offers a range of skincare and lifestyle products. The brand’s design style is pretty fucking slick, and the packaging of the masks already features full English instructions and ingredients, so I think it’s only a matter of time before these masks are offered for sale internationally. You can find the masks on trade websites like buykorea.org and tradekorea.com.
I bought my box of 5 for $27.40 (once shipping was added) from YESCOS on Qoo10. Considering that the wholesale price offered on BuyKorea is $13.99 for a box of 5, I don’t think these would end up being very cheap when sold internationally. I’d pay $3.50 per mask to repurchase these, but that pricing doesn’t seem to be in the cards given the wholesale cost to anyone that would stock them.
The big claim is that the sheet, durable yet cozy, can adapt to fit any face size and will allow the sheet to maintain full contact with skin. That’s sort of true for me, but I am left with a pretty giant gap around the nose and then I have a tent effect that pulls the sheet from my undereye region. That said, I have what my husband calls kindly “a strong nose,” so a mask that fits me well in the nose region might drown someone else. That said, for a company that is so geared toward export, it’s a bit strange that the sheet isn’t similarly ready for Western noses; even people with “less strong” noses than mine might end up disappointed by the fit there.
That said, the essence is nice and plentiful (30ml), and it sinks in wonderfully over a long masking session, leaving my skin hydrated (not greasy), cool, and calm. Overall, if I were stocking a shop, I’d try to snag this as long as I could keep the retail price reasonable.
If this milky essence and soft, stretchier fabric sort of mask sounds interesting to you, you can grab Duft&Doft’s Pink Milk Mask on Amazon for quite a bit less than what I paid to import the Abib masks. The sheet doesn’t reach as far to the sides of my face and the mouth hole is hilariously tiny, but it comes lower over my chin and there’s less gap around the nose. The packaging is cute, the results (moisturizing) are good, and I think that $3 is a fair price for a mask of that quality. The Duft&Doft mask offers 27ml of essence and it leaves my skin more lotion-y than the Abib mask, but the results are good for night masking, when the essence can sink in overnight.
Sheet masks with milky essences have been around for ages, so which more widely available masks do you think other beauty fans should check out if they want something like this minus the buying hassles and fairly high prices?
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