A’pieu has a special place in my heart. First off, there’s the fact that the brand name sounds a bit like a nasaly version of “up you”. Then there’s the infamous Hole Cleaner, a product designed to just clean bellybuttons and ears, and delight me each time I hear the name. Finally, A’pieu seems to be knocking off overpriced Western products such as mask primers and metallic peel-off masks at light speed. The brand seems sort of like kbeauty on speed, which is totally my style.
So what happens when the scrappy, disrespected, kinda crazy brand goes for something a bit more elevated? And puts it in really handy tube packaging? And gets nearly 4 out of 5 stars from reviewers on the Hwahae ingredient app from Korea? And prices it at under $10?
I BUY THAT SHIT AND TEST IT!
A’pieu Madecassoside Cream Review
About the brand: A’pieu…honestly, they mainly make cheaper versions of stuff made by other brands. lol
What it is: this is a buildable, ointment-like cream that sinks in well even on my oily-to-normal skin and plays nicely with sunscreen.
Where to put it in your routine: in the cream slot (uhh…that sounds weird) at the end of your routine, right before sun protection. Need a basic outline of when to use your products? Here you go:
Ingredients: Centella Asiatica Leaf Water, Water, Cyclopentasiloxane, Phenyl Trimethicone, Propanediol, Glycerin, PEG-10 Dimethicone, Cyclohexasiloxane, Niacinamide, Disteardimonium Hectorite, Ethoxydiglycol, Panthenol, Centella Asiatica Extract, Madecassoside, Camellia Sinensis Leaf Extract, Raspberry Leaf Extract, Dimethicone Crosspolymer, Witch Hazel Leaf Extract, Pinus Densiflora Leaf Extract, Sodium Chloride, Lactic Acid, Sodium Lactate, Serine, Urea, Sorbitol, Grapefruit Peel Oil, Lemon Peel Oil, Lavandula Hybrida Oil, Pelargonium Graveolens Flower Oil, Mandarin Orange Peel Oil, Juniperus Mexicana Oil, Adenosine, Allantoin, Pentylene Glycol, Caprylyl Glycol, Butylene Glycol, Caprylhydroxamic Acid, Disodium EDTA, Chlorphenesin, Phenoxyethanol. CosDNA analysis.
Ingredient breakdown: butylene glycol rates 1 out of 5 in terms of possibly causing acne. Otherwise, all clear as far as common triggers. That’s pretty rare for a cream.
What type of skin might like this: any skin, depending on preferences, time of day, and the season. This plays fine with my oily-to-normal skin in winter. I can see people with dry skin needing two layers in winter (which is totally doable with this because it builds well). I doubt I could use this during the day in summer, but it would be fine for nighttime.
Packaging: this comes in a rather ointment-ish metal tube with a plastic lid. The metal seal can be broken with the pointy end of the cap, just like a regular ointment. The paint chips off the tube at points where the metal has been bent, but I’m not seeing any tears in the tube. Korean skincare fans report that they’re not pleased with the metal tube packaging on A’pieu’s website though; one posted a photo of a tube with a puncture after it was bent. Good for travel exceeeept in your airline carry-on. Whomp whomp.
Smell: minimal scent, citrusy
Finish: smooth, not sticky, dewy, good dry-down time, plays well with sunscreen
Price: about $10
Value: at $10 for 50ml, this is a great value. I’ve tried…SO MANY creams in my time as a beauty blogger, and I think this feels like a high-quality product. I can’t believe you can get something so good for so cheap.
What’s good: it’s a cheap, portable, no fuss cream that plays well with sunscreen and makeup in my tests. I can see it working for a wide variety of skin types. While it’s not the most exciting, it is exciting to find something under $10 that could school anything in my local drugstore HARD.
What’s not good: the metal tube could end up damaged, leading to the product being exposed to air and germs. Like most creams, it doesn’t seem to bring much to the table aside from hydration.
How it compares to similar creams (from best alternative to good, in my oily-to-normal book):
- SN Plant Stem Cell Moisturizer Goddess Cream: SN Cream controls oil and has a lighter consistency.
- CosRx Oil-Free Ultra-Moisturizing Lotion: A’pieu dries down faster and has less of a ‘cone feel to it. The consistency of A’pieu feels more ointmenty at first, but they both add about the same amount of moisture to my skin.
- Beauty of Joseon Dynasty Cream: The A’pieu cream dries down faster, feels less sticky, and has a more natural finish.
- belif The True Cream Aqua Bomb: A’pieu contains no simple alcohol, it’s cheaper, and it’s more hydrating.
Will I repurchase it: you know…I have a lot of products and I’m really particular, but I think I’ll actually repurchase this or another of the creams in the Apieu cream-in-a-tube line (Sea Buckthorn or Glycolic Acid). I’m skeptical of kbeauty acids and don’t love glycolic, having tried some, so Sea Buckthorn is calling to me.
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