The idea that regular sheet masks are somehow too wet to use sounds like something a tv infomercial would claim in a voiceover while a senior citizen chokes on a My Beauty Diary mask.
The trend started with some staggeringly expensive dry masks by Nannette de Gaspé (I’m talking $120 per mask). I considered buying one then, but 1) wtf the blog isn’t rich 2) the mask has a bunch of my skin triggers somehow packed into one product.
The launch of Charlotte Tilbury’s Instant Magic Facial Dry Sheet Mask brings the pointless dry mask trend to the masses at a relatively affordable $22 per sheet (each supposedly usable up to three times). What hell has late stage capitalism wrought, my god. Why don’t we just buy face cream? I guess it’s because without newness and wild claims (and a stack of press samples and maybe some $$$ in the form of advertising or otherwise), the mainstream beauty pubs won’t rave about the product and we beauty addicts won’t need to try it.
This is one of the most ridiculous and unnecessary products I’ve come across, so bear with me because I want to entertain myself.
My Favorite Charlotte Tilbury Instant Magic Facial Dry Sheet Mask Claims, Paired with Confused Members of EXO Current and Past
1. This unique DRY sheet mask is like nothing you’ve tried before! It has an in-built technological 5 Skin Solution IQ which tailors to your skin, feeding it exactly what it needs.
2. Bio-mimetic revolutionary system gives a prolonged release of the ingredients, giving it time to immerse into your complexion.
3. The higher content of active ingredients means that the effects of the mask last for up to 8 HOURS!
Where to Put Dry Masks in Your Routine
Uncertain about where to put a dry sheet mask in your routine? Stick them in the cream slot (not the essence slot like a wet mask). Check out my visual guide to skincare for a printable chart.
How to use the Charlotte Tilbury Instant Magic Facial Dry Sheet Mask
Before I paste in these instructions, can we look at the thumbnail and recognize that the lights reflecting in the model’s eyes are way brighter in the after. Really now. REALLY?! Considering that the difference isn’t that dramatic and her cheeks mainly look a bit irritated to me…no, please, no, don’t do this shit.
These instructions come from charlottetilbury.com and have been edited by me for the sake of simplicity/to remove all signs of marketing-driven excitement.
1. Apply the mask over your face, using the ear loops to fasten it to your skin. Put the pink side with the CT logos against your skin.
2. Massage the mask into your skin for a few minutes.
3. Leave for 15 minutes.
4. Remove the mask from your face and replace in its packet so you can use it again (up to three times).
Charlotte Tilbury Instant Magic Facial Dry Sheet Mask Review
Sheet Size and Fit
The sheet is actually big enough for my giant face. Since there are two ear loops for the face part and two loops for the chin part it kind of squishes my face and tugs on my ears, but it does contain everything.
Sheet Material and Thickness
The material feels totally dry when it first comes out of the package. The material feels like a fairly thin knit fabric.
Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glycerin, Olea Europaea (Olive) Fruit Oil, Mangifera Indica (Mango) Seed Butter, Persea Gratissima (Avocado) Oil, Peg-20 Methyl Glucose Sesquistearate, Cetyl Ricinoleate, Hydrogenated Vegetable Oil, Cetyl Alcohol, Tocopheryl Acetate, Sorbitan Oleate, Sorbitan Stearate, Glyceryl Stearate, Glycine Soja (Soybean) Oil, Acacia Senegal Gum, Ethylhexylglycerin, Caprylyl Glycol, Cetearyl Olivate, Niacinamide, Benzyl Alcohol, Sorbitan Olivate, Butylene Glycol, Arginine, Leontopodium Alpinum Callus Culture Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Titanium Borosilicate, Disodium EDTA, Magnolia Officinalis Bark Extract, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Dicaprylyl Ether, Rosmarinus Officinalis (Rosemary) Leaf Extract, Carbomer, Algae (Dictyopteris Membranacca) Extract, Polysorbate 20, Sodium Lactate, Magnolia Grandiflora Bark Extract, Lauryl Alcohol, Crocus Sativus Flower Extract, Citric Acid, Tocopherol, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Tin Oxide (CI 77861), Titanium Dioxide (CI 77891), Mica (CI 77019), Carmine (CI 75470). CosDNA analysis.
Butylene Glycol rates 1 out of 5 as a possible acne trigger. Stearic Acid, Olea Europaea Fruit Oil, Persea gratissima oil, Cetyl Alcohol, and Tocopherol rate 2 out of 5 as possible acne triggers. Hydrogenated vegetable oil, Sorbitan Oleate, and Glycine Soja Oil rate 3 out of 5 as possible acne triggers. Hydrogenated vegetable oil rates 0-1 out of 5 as a possible irritant. Sorbitan Stearate and Carbomer rate 1 out of 5 as possible irritants. Tocopherol and Cetyl Alcohol rate 2 out of 5 as possible irritants.
This mask is basically a bunch of emollients and moisturizers that you can get vastly cheaper from, you know, moisturizers.
The formula is totally embedded in the mask fabric and only comes out when in contact with your body heat. I saw a tip somewhere that said to use this mask while blow drying your hair, so I simulated that; more of the formula was deposited on my skin.
It honestly feels oily, but not satisfying dry oily — more like why the fuck is my skin oily with this heavy oil oily. Full body shudder.
It smells like cooking oil and seed butters, which would make sense because that’s what’s in the formula.
Charlotte Tilbury Instant Magic Facial Dry Sheet Mask Results
My skin felt a bit itchy while using this, especially on my jaw, where the fabric was in total contact with my skin. When I removed the mask, my skin was a little pink and the feeling of irritation remained. I didn’t have a full-blown reaction, but this is an example of what should NOT happen when using skincare.
This “facial-like” masking experience reminds me of the fact that so many facials are of the “steam and cream” variety that honestly don’t do much for your skin. Sure, this mask might be like a typical facial. As in, overpriced and not actually doing more than a good routine can.
Where to Buy the Charlotte Tilbury Instant Magic Facial Dry Sheet Mask
Not that I’d recommend doing that.
What to buy instead
It’s totally ok not to like regular sheet masks! You don’t have to buy those OR dry masks. I mean, there are some great sheet masks out there, but if your skin has plenty of watery moisture already (honestly, most people don’t, but you know your skin best) and needs some oils and richer stuff, there are plenty of ways to get that for much cheaper and with fewer commonly irritating ingredients.
This is an emollient-rich cream with an amazing scent in beautiful packaging. Full review.
This emollient-rich mask smells like a berry smoothie. Totally juicy, it’s hard not to lick it. I’ve seen directions that say to leave it on for 20 minutes — and you could do that — but this will fix skin if left on overnight. I’ve had it literally repair my chapped nose during a cold, it’s that fantastic. Full review.
This affordable oil balm melts down into a very thin facial oil that will soften dry skin. I have a full review here.
The Farmacy balm basically does what the Hanyul balm does except it has a more fun in-jar texture and I like the scent a bit more.
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