From time to time people ask what I think is new and interesting in the world of Korean beauty. These days my answer is Makeremake.
This is a brand introduction post (what even is that? uhh) rather than a full review, so I’ll tell you about my impressions of Makeremake as a whole and give some stats and comments on the four products I bought. I wrote about the Makeremake All-In-One Cloud cleanser awhile ago, but I think there’s more to say.
Makeremake is an LG brand that only makes cleansers. Face cleansing, body cleansing, hair cleansing. That’s it. It’s like this brand looked into my view of the Mirror of Erised and decided to deliver hardcore.
Random tidbits I picked up from Google-translated news articles:
The brand talks about three “recipes” at the heart of their products: green juice, vital grains, and special ingredients (특별한 성분). I think I’m getting the translation of special ingredients wrong. lol
The ingredients in the products include wheat germ juice, lentil beans, rye, amaranth, oats, and black quinoa.
The brand rhetoric involves “cleansing curators.” I got a gift-with-purchase water bottle that says “cleansing curator” on it, actually! I’m a cleansing curator–eee! The concept behind “cleansing curator” seems to be that with a good range of products one can tailor the cleansing routine to one’s own skin. But there also seems to be expert consulting offered to customers in Korea, so I’m not exactly sure how the cleansing curator thing works. I’m guessing it refers to both one’s own cleansing curation and the help offered by experts.
The line is targeted at customers in their 20s and 30s. The name comes from MAKEup, REmove, MAKEup.
Ohmygod a lot of Korean cosmetics news is just rehashes of press releases. I’m glad things aren’t like that here. … ………. … .
001 Cloud All-In-One Cleanser | 002 My Last Cleansing Finisher | 003 Green Juice Cleansing Oil | 004 Soon-Su Lip and Eye Remover | 005 Mild Foam Foam Facial Cleanser | 006 Strong Anti-Pollution Cleansing Foam | 007 Soothing Cleansing Water | 008 Green Sprout Cleansing Powder | 009 My First Moisture Water | 010 T-Zone Cleansing Bubble Brush | 011 Whiteout Brightening Peeling | 012 Deep Exfoliating Scrub | 013 5-in-1 Cleansing Facial Cloth | 014 Moist Cleansing Oil Gel | 015 Washable Treatment Cleansing Milk
Hair and Body
Overall Impressions of Makeremake
I should make[remake] one thing clear: none of the four products I tested are HG-level (holy grail, all-time favorites) for me. That said, I think that the items I tried from this brand are rock solid, especially considering the issues international kbeauty fans have encountered when trying to find low-pH cleansers from Korea in the past.
These products are heavily fragranced, so if that’s a concern for you, pick another brand altogether. I found the fragrance to be pleasant but not delicious, and I can see people with scent sensitivities being absolutely miserable while trying to use these products. It’s thick and intense.
I found the cleansing power to be good for all products, but not great.
Does this brand deserve to be the big hot next thing in 2016?
Ehh. There’s nothing here that you can’t get elsewhere.
Does this brand deserve exposure and a chance if it seems interesting to you?
It’s rare for a single brand to be across-the-board solid in terms of cleansers. I mean, I wouldn’t buy the strong anti-pollution cleansing foam and expect it to have a low pH level, but this line generally seems promising. At this point I can only speak to the four products in this post, but signs indicate that this brand is decent–for my needs at least.
Here’s a quick overview I made showing how the cleansers work and look. It’s only 1:15 minutes long and has no talking–it’s meant to be very efficient. I’m thinking about doing more of these videos because there’s only so much photos can show. hmm
001 Cloud All-In-One Cleanser
This cleanser lured me into Makeremake due to its unique texture and claims of all-in-one cleansing. But mainly the texture.
Retail cost in Korea: 13,000원/about $11
pH level: 5.0
Ingredients: Triticum Vulgare (Wheat) Sprout Extract, Glycerin, Sodium Lauroyl Glutamate, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, 1,2-Hexanediol, Butylene Glycol, Chenopodium Quinoa Seed Extract, Lens Esculenta (Lentil) Seed Extract, Secale Cereale (Rye) Seed Extract, Amaranthus Caudatus Seed Extract, Avena Sativa (Oat) Kernel Extract, Linum Usitatissimum (Linseed) Seed Oil, Silica, Xanthan Gum, Disodium Cocoamphodiacetate, Water, Alcohol Denat. , Trisodium EDTA, Fragrance. CosDNA.
Pros: the texture is weird and fun. It stays moist in the jar and mixes well with water to create a satisfying lather. The scent, while potent, is fresh. As a second cleanser it leaves skin feeling refreshed and clean, but not over-cleaned.
Cons: this claims to be an all-in-one cleanser, as in it can remove both makeup and cleanse skin…and it can’t. My tests with point makeup showed that this cleanser can’t do much of anything with waterproof eyeliner and lipsticks. Despite my issues with the claims, this works well as a second-step, water-soluble cleanser that can be used after makeup removal. The packaging–a screw top jar–is fiddly, and hygenic-ish removal requires a clean spatula. Sometimes I’m fine with that and other times I just grab an easy-to-squirt tube and go with that instead because the thought of sticking a spatula from my nastyass bathroom in this pure cloud makes me feel a bit unwell. This seems like a novelty product that does work, but will ultimately get sidelined by most customers in favor of something that’s easier to use.
003 Green Juice Cleansing Oil
Size: 150ml/5.0 fl.oz.
Retail cost in Korea: 17,000원/about $14.50
Ingredients: Caprylic/Capric Triglyceride, Cetyl Ethylhexanoate, PEG-20 Glyceryl Triisostearate, Olive Oil, Dipentaerythrityl Hexa C5-9 Acid Esters, Pentaerythrityl Tetraethylhexanoate, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Triticum Vulgare (Wheat) Sprout Extract, Avena Sativa (Oat) Kernel Extract, Lens Esculenta (Lentil) Seed Extract, Amaranthus Caudatus Seed Extract, Secale Cereale (Rye) Seed Extract, Linum Usitatissimum (Linseed) Seed Oil, Macadamia Integrifolia Seed Oil, Tocopheryl Acetate, Water, Butylene Glycol, 1,2-Hexanediol, Butylene Glycol, Fragrance. CosDNA.
Pros: it’s a thin, fairly effective oil that emulsifies well, and doesn’t leave a residue or stripped feeling on my skin. It can’t cut through waterproof point makeup like liquid eyeliners…but I usually have to use a silicone remover on those anyway, so I’m not stressed. Had I had it while compiling my review of 15 oil cleansers it would have been a contender for the overall top spot.
Cons: I’m somehow blowing through mine at an alarming rate, but I think it’s because the bottle isn’t huge and I reach for it a lot.
005 Mild Foam Foam Facial Cleanser
Size: 150ml/5.0 fl.oz.
Retail cost in Korea: 12,000원/about $10.25
pH level: 6.0-6.5
Triticum Vulgare (Wheat) Sprout Extract, Water, Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Aspartate, Sorbitol, Panthenol, Lens Esculenta (Lentil) Seed Extract, Secale Cereale (Rye) Seed Extract, Amaranthus Caudatus Seed Extract, Avena Sativa (Oat) Kernel Extract, Oryza Sativa (Rice) Extract, Hydroxypropyl Methylcellulose, PEG-45 Palm Kernel Glycerides, PEG-6 Caprylic/Capric Glycerides, Methyl Gluceth-20, Propanediol, Butylene Glycol, 1,2-Hexanediol, Trisodium EDTA, Citric Acid, Fragrance. CosDNA.
Pros: gentle, cleans fine.
Cons: not low-low pH. Heavily fragranced. Like, really heavily fragranced. I used this again recently and remembered why I rarely reach for it–using it in the shower feels like a dementor is trying to steal your soul by deplacing it with a shitton of thick fragrance. Let’s write this one off as the clear dud of the bunch because I just don’t see a world where many people would want to use this.
002 My Last Cleansing Finisher
Size: 200ml/6.7 fl.oz.
Retail cost in Korea: 16,000원/about $13.50
pH level: 5.5
Triticum Vulgare (Wheat) Sprout Extract, Butylene Glycol, Dipropylene Glycol, Water, Bis-PEG-18 Methyl Ether Dimethyl Silane, Panthenol, Betaine, Hydroxyethyl Urea, Lens Esculenta (Lentil) Seed Extract, Secale Cereale (Rye) Seed Extract, Amaranthus Caudatus Seed Extract, Avena Sativa (Oat) Kernel Extract, Oryza Sativa (Rice) Extract, Glycerin, Beta-Glucan, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Trisodium EDTA, 1,2-Hexanediol, PEG-40 Hydrogenated Castor Oil, Octyldodeceth-16, Fragrance. CosDNA.
Pros: it has a lowish pH level (it’s on the upper end of ok for acid prep toners), so it can prep skin for acids. The flip top pump is pretty fun and reminds me of alcohol dispensers at the doctor’s office.
Cons: the ingredient list isn’t anything exciting; Son & Park Beauty Water does the same things, but has better ingredients and leaves my skin feeling more nourished.
Where to buy it
At this point, to the best of my knowledge, Makeremake can only be bought from Korean e-tailers. I bought mine from Makeremake’s own LG Beauty Mall shop–and former shopping service Dowaja confirmed that the official shop had the lowest prices at the time of my purchase.
To buy these products you’ll need to use a proxy shopping service. At this point, Avecko is the only game in town. Here’s my guide to placing an order request with them.
Do you need to do all of this? Only if you really want to. The products are generally good, but not so great that I’d recommend jumping through hoops to get them.