AMORE Everyday Flushing
136-20 Roosevelt Ave.
Flushing, NY 11354
(Inside New World Mall)
Open: 10:00 a.m. – 10:00 p.m.
This weekend I visited a bunch of Korean beauty shops in Flushing, Queens in New York City. Flushing is an Asian enclave at the end of the 7 subway line in NYC, just past the stadium where the Mets play baseball. It’s a place where I am truly in the minority as a white person and native English speaker. If Koreatown in Manhattan on 32nd Street is the place where Korean beauty has a chance of breaking into the mainstream, Flushing is the motherlode of undiluted kbeauty amazingness.
This sometimes means awkward shopping experiences. In the New World Shopping Center, a mall catering to Flushing’s once-dominant Chinese population (mainland Chinese, not Taiwanese as has traditionally been the case with Chinatown in Manhattan, which was first developed by the earlier wave of immigrants from Taiwan) I was unable to secure permission from a few shops to take photos of their merchandise for sharing with other beauty fans–that’s a first for me. The Missha store in the mall (which also carried a bunch of other brands) flat out refused and a smaller shop offered to have the owner call me with an answer. The reception at Korean-run shops outside the mall was absolutely the opposite, which may be because the concept of “beauty blogger as free promotion” is highly developed in South Korea.
The lone store in the mall that was ok with photos was Amore Everyday, which is a boutique carrying a range of products from Korean skincare powerhouse Amore Pacific. Among the brands and products I saw were Sulwhasoo, Laneige, Ryeo hair treatments, Aritaum eye shadow, and IOPE. I’m going to start off this post and all the other shop visit posts to come by dumping a bunch of photos of the shop into the post, then moving on to show what I bought and the samples or stuff I received.
One note about Amore: the prices are on the back of the products. At the other shops in the New World Mall, the prices were not necessarily marked anywhere. In Korean stores, the prices tended to be very clearly displayed. The lesson here is that a shop that carries Korean beauty products does not necessarily merchandise them like Korean or Western shops–the shops in New World Mall cater primarily to a Chinese clientele, so they’re showing the products in a way that makes sense for customers from mainland China. That said, the products that I saw were all made in Korea with Korean formulations and this Amore Everyday boutique is an Amore Pacific official shop, so I’ll be shopping again here with confidence. I actually found this to be the shop with the best prices in my Tour de Flushing, so I’m excited about the prospect of visiting again and I highly recommend stopping by. It’s a smaller store than the others that I’ll review next, but totally worth visiting.
My [Micro] Haul
I’ve added this shop to the NYC K-Beauty Store Map. Anyone else ever been here? How about to the New World Shopping Center?