[Yeah, I get that the title–and the whole post–is boring as hell, but I’m trying to be as plain and unsensationalist as possible in hopes of setting the tone for a rational discussion.]
This post demonstrates that South Korea and the United States have different cosmetic ingredient list order regulations leading to the exact same product having a differently ordered ingredient list in each country. A key difference in terms of what is demanded from manufacturers in South Korea versus the United States means that kbeauty ingredient lists for products sold in the U.S. that have simply been translated from Korean may not meet U.S. FDA regulations and cannot be read in the same way one reads an FDA-compliant label.
A History of the problem: I was just trying to write a decent review, I swear
In the course of writing a review of Laneige’s Multiberry Yogurt Pack (which I was reviewing because I really like it) I realized that the product might have two formulations or versions. There’s a product sold by Laneige in Korea called Multiberry Yogurt Pack. There’s a product sold in the United States at Target called Multiberry Yogurt Repairing Mask. I own and tested the Korean version, but I thought that my readers–many of whom are based in the U.S.–would want to know if the product I was reviewing, the Korean Multiberry Yogurt Pack, is the same as the Multiberry Yogurt Repairing Mask that they could easily buy online from Target. I didn’t know, so I wrote to Laneige USA to ask if the products are the same and if I could have a U.S. ingredient list.
Laneige USA was nice enough to write back and confirm that the formulations are the same and provide an ingredient list. Laneige USA confirmed, “[t]he Multiberry Yogurt Pack and Multiberry Yogurt Repairing Mask are the same product. Product names have been adjusted for US market.”
Now…if you have been following my blog, you’ll know that I’m very…careful about ingredient translation. As in, I’m a hard-ass. So I compiled a list of Korean ingredients using the fabulous Hwahae ingredient app and cross-checked it against the Hangul ingredient list in my Laneige product box. Then I compared it to the list I was given by Laneige USA and realized that there is a problem.

Korean Laneige Multiberry Yogurt Pack ingredient list vs. U.S. Laneige Multiberry Yogurt Repairing Mask ingredient list
Korean version ingredients (from the Hwahae app and confirmed by me using the paper insert)
Water, Glycerin, Shea Butter, Propanediol, Cacao Seed Butter, Butylene Glycol, Dimethicone, Cetyl Alcohol, Squalane, Diisostearyl Malate, PEG/PPG-17/6 Copolymer, Lactobacillus/Soybean Ferment Extract, Yeast Ferment Extract, Strawberry Fruit Extract, Raspberry Fruit Extract, Lycium Chinense Fruit Extract, Cranberry Fruit Extract, Sapindus Mukurossi Fruit Extract, Blueberry Fruit Extract, Rubus Chamaemorus Seed Extract, Coffee Seed Extract, Yogurt Powder, Niacinamide, Acetyl Glucosamine, 1,2-Hexanediol, Glyceryl Stearate, Glyceryl Stearate Citrate, Dimethicone/Vinyl Dimethicone Crosspolymer, Mannan, Meadowfoam Seed Oil, Sodium Polyacrylate, Sucrose, Sucrose Palmitate, Ethylhexylglycrin, Xanthan Gum, Carbomer, Triethylhexanoin, Polysorbate 20, Hydroxypropyl Starch Phosphate, CI 17200, Disodium EDTA, Phenoxyethanol, Fragrance.
U.S. version ingredients (supplied by Laneige USA)
Water, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Butylene Glycol, Theobroma Cacao (Cocoa) Seed Butter, Dimethicone, Cetyl Alcohol, Squalane, Diisostearyl Malate, PEG/PPG-17/6 Copolymer, Limnanthes Alba (Meadowfoam) Seed Oil, Triethylhexanoin, Dimethicone/Vinyl Dimethicone Crosspolymer, Sodium Polyacrylate, Sucrose Palmitate, Phenoxyethanol, Lactobacillus/Soybean Ferment Extract, Yeast Ferment Extract, Glyceryl Stearate, Fragrance, Acetyl Glucosamine, Yogurt Powder, Niacinamide, Hydroxypropyl Starch Phosphate, Polysorbate 20 Ethylhexylglycerin, Carbomer, Disodium EDTA, Mannan, Glyceryl Stearate Citrate, Sucrose, Xanthan Gum, 1,2-Hexanediol, Lycium Chinense Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Coffea Arabica (Coffee) Seed Extract, Sapindus Mukurossi Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Fragaria Chiloensis (Strawberry) Fruit Extract, Rubus Chamaemorus Seed Extract, Red 33 (CI 17200).
The Problem becomes apparent
As you can see, the lists aren’t exactly the same, but very nearly so. The facts:
- The number of ingredients is the same (43).
- The names of the ingredients are the same.
- Laneige USA has confirmed that the formulations are the same.
- The ingredients are in a different order.
Let’s look at the comparison in a table:
Korean ingredients | U.S. ingredients |
Water Glycerin Butyrospermum Parkii (Shea) Butter Propanediol Theobroma Cacao (Cocoa) Seed Butter Butylene Glycol Dimethicone Cetyl Alcohol Squalane Diisostearyl Malate PEG/PPG-17/6 Copolymer Lactobacillus/Soybean Ferment Extract Yeast Ferment Extract Fragaria Chiloensis (Strawberry) Fruit Extract Rubus Idaeus (Raspberry) Fruit Extract Lycium Chinense Fruit Extract Vaccinium Macrocarpon (Cranberry) Fruit Extract Sapindus Mukurossi Fruit Extract Vaccinium Angustifolium (Blueberry) Fruit Extract Rubus Chamaemorus Seed Extract Coffea Arabica (Coffee) Seed Extract Yogurt Powder Niacinamide Acetyl Glucosamine 1,2-Hexanediol Glyceryl Stearate Glyceryl Stearate Citrate Dimethicone/Vinyl Dimethicone Crosspolymer Mannan Limnanthes Alba (Meadowfoam) Seed Oil Sodium Polyacrylate Sucrose Sucrose Palmitate Ethylhexylglycerin Xanthan Gum Carbomer Triethylhexanoin Polysorbate 20 Hydroxypropyl Starch Phosphate Red 33 (CI 17200) Disodium EDTA Phenoxyethanol Fragrance |
Water Glycerin Butyrospermum Parkii (Shea) Butter Propanediol Butylene Glycol Theobroma Cacao (Cocoa) Seed Butter Dimethicone Cetyl Alcohol Squalane Diisostearyl Malate PEG/PPG-17/6 Copolymer Limnanthes Alba (Meadowfoam) Seed Oil Triethylhexanoin Dimethicone/Vinyl Dimethicone Crosspolymer Sodium Polyacrylate Sucrose Palmitate Phenoxyethanol Lactobacillus/Soybean Ferment Extract Yeast Ferment Extract Glyceryl Stearate Fragrance Acetyl Glucosamine Yogurt Powder Niacinamide Hydroxypropyl Starch Phosphate Polysorbate 20 Ethylhexylglycerin Carbomer Disodium EDTA Mannan Glyceryl Stearate Citrate Sucrose Xanthan Gum 1,2-Hexanediol Lycium Chinense Fruit Extract Rubus Idaeus (Raspberry) Fruit Extract Vaccinium Angustifolium (Blueberry) Fruit Extract Coffea Arabica (Coffee) Seed Extract Sapindus Mukurossi Fruit Extract Vaccinium Macrocarpon (Cranberry) Fruit Extract Fragaria Chiloensis (Strawberry) Fruit Extract Rubus Chamaemorus Seed Extract Red 33 (CI 17200) |
I see no reason to doubt Laneige USA, especially since the ingredient lists are exactly the same except for the issue of product order. This suggested to me that the United States and Korea actually have different product order regulations.

A Crash Course in South Korean and U.S. Ingredient Order Regulations
U.S. ingredient order rules
The U.S. Food and Drug Administration (FDA) has a Labeling Guide on their site that explains the cosmetics ingredient labeling regulations.
Main points:
- The ingredients must be listed in descending order of predominance. Ingredients that are part of compounds need to be listed individually according to their own predominance in the whole product.
- Exceptions: if the ingredient is a drug (in that case, the ingredient can be listed before the purely cosmetic ingredients), “[i]ngredients present at a concentration not exceeding 1% may be listed in any order after the listing of the ingredients present at more than 1% in descending order of predominance”, color additives may be listed last no matter their concentration, and trade secret ingredients don’t need to be listed as long as the words “and other ingredients” appear at the end of the list.
Korean ingredient order rules
From the oneclick.law.go.kr site.
Main points:
- Ingredients need to be listed in descending order. However, ingredients not exceeding 1%, flavorings, and coloring agents may be listed in any order after ingredients in concentrations exceeding 1%. [“화장품 제조에 사용된 함량이 많은 것부터 기재·표시합니다. 다만, 1퍼센트 이하로 사용된 성분, 착향제 또는 착색제는 순서에 상관없이 기재·표시할 수 있습니다.”]
- Compounds consisting of multiple ingredients need to be broken down into individual ingredients and written out separately. [“혼합원료는 혼합된 개별 성분의 명칭을 기재·표시합니다.”]
The difference, from what I can tell
From my understanding of the U.S. and South Korean regulations, the only difference is that the U.S. requires each individual ingredient in a compound to be listed in order according to its own predominance in the whole product and South Korea doesn’t.
While explaining this to my confused friend Cat at Snow White and the Asian Pear, she asked if this whole issue is like food labeling, and I think that’s a good way to put it. South Korea’s cosmetics ingredient order regulations are kind of like U.S. food ingredient order regulations where compounds are concerned.
If you buy a chocolate-covered ice cream in the U.S. it’s totally legal for the ingredient list to say something like:
Ingredients: milk, sugar, chocolate (cocoa butter, chocolate liquor, sugar, lecithin, vanilla), soy, and preservatives.
If that chocolate covered ice cream bar were a South Korean cosmetic product, from my understanding it would be totally legal to write the ingredients out as:
Ingredients: milk, sugar, cocoa butter, chocolate liquor, sugar, lecithin, vanilla, soy, and preservatives.
In this case, the chocolate compound has been broken down into the individual ingredients, as the South Korean cosmetics regulations require.
The U.S. has different regulations concerning cosmetic ingredient order. The Food and Drug Administration requires not only compounds to be broken down and listed as individual ingredients, but also all of the ingredients to be listed individually according to their own predominance in the whole product. That’s where the shuffling comes in. So that means going back to the recipe and determining how much of each thing is in the product and then resorting the list:
milk (83.15%)
sugar (5%)
cocoa butter (3%)
chocolate liquor (2%)
sugar (0.5%, now factored into the sugar above)
lecithin (0.25%)
vanilla (0.1%)
soy (4%)
preservatives (2%)
The U.S. FDA-compliant cosmetic ingredient list would read:
Ingredients: milk, sugar, soy, cocoa butter, chocolate liquor, preservatives, lecithin, and vanilla. (Although anything under 1% can be listed in any order.)
If you compare the South Korean ice cream bar ingredient list to that of the U.S. you can see why the difference might be a problem:
South Korean ingredient list: milk, sugar, cocoa butter, chocolate liquor, sugar, lecithin, vanilla, soy, and preservatives.
U.S. ingredient list: milk, sugar, soy, cocoa butter, chocolate liquor, preservatives, lecithin, and vanilla.
For people, say, who are hoping to avoid a lot of soy in their diets, the difference in ingredient lists is pretty major; soy visibly jumps higher in the U.S. ingredient list, signalling that it makes up a significant portion of the ice cream bar. This is the impact of requiring ingredients in compounds to not only be listed individually, but by their own predominance in the whole product.
You can’t read even a translated South Korean cosmetic ingredient list the same way you would a U.S. ingredient list
If you read a South Korean ingredient list (that hasn’t been reshuffled to comply with U.S. FDA regulations) the same way you would an FDA-compliant ingredient list, you’re likely to make incorrect assumptions about just how much of each ingredient is present in the formula.
When I looked at how much ingredients moved up or down in the U.S. list for the Laneige Multiberry mask, I found that the ingredients that excite customers the most (extracts) fell furthest down the list while things some people try to avoid such as preservatives moved up most. Again, keep in mind that the only difference between the lists is U.S. labeling regulations, not a change to the actual product.
Ingredients that moved down in the U.S. ingredient list in the Multiberry Yogurt Repairing Mask
Fragaria Chiloensis (Strawberry) Fruit Extract -27
Vaccinium Macrocarpon (Cranberry) Fruit Extract -23
Rubus Chamaemorus Seed Extract -22
Rubus Idaeus (Raspberry) Fruit Extract -21
Sapindus Mukurossi Fruit Extract -21
Lycium Chinense Fruit Extract -19
Vaccinium Angustifolium (Blueberry) Fruit Extract -18
Coffea Arabica (Coffee) Seed Extract -17
1,2-Hexanediol -9
Lactobacillus/Soybean Ferment Extract -6
Yeast Ferment Extract -6
Glyceryl Stearate Citrate -4
Red 33 (CI 17200) -3
Theobroma Cacao (Cocoa) Seed Butter -1
Yogurt Powder -1
Niacinamide -1
Mannan -1
Ingredients that moved up in the U.S. ingredient list in the Multiberry Yogurt Repairing Mask
Phenoxyethanol +25
Triethylhexanoin +24
Fragrance +22
Limnanthes Alba (Meadowfoam) Seed Oil +18
Sucrose Palmitate +17
Sodium Polyacrylate +16
Dimethicone/Vinyl Dimethicone Crosspolymer +14
Hydroxypropyl Starch Phosphate +14
Polysorbate 20 +12
Disodium EDTA +12
Carbomer +8
Ethylhexylglycerin +7
Glyceryl Stearate +6
Acetyl Glucosamine +2
Xanthan Gum +2
Butylene Glycol +1
A Second Ingredient Order Case Study: Dr.Jart+ Dermaclear Micro Water

I didn’t want to publish this post without making sure that the pattern of ingredient order switching happens across brands and in products other than just the Laneige pack mask. Although the Korean ingredient regulations seem to lack the U.S. FDA portion about reshuffling ingredients in compounds it makes sense to be cautious before cracking this discussion open, so I found the Korean and U.S. ingredient lists for a product I recently tried and confirmed with the maker, Dr.Jart+, that the formulation is the same in both countries.
Korean version ingredients (from the Hwahae app)
Water, Butylene Glycol, Dipropylene Glycol, PEG-6 Caprylic/Capric Glycerides, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Rice Ferment Filtrate (Sake), Pearl Powder, Galactomyces Ferment Filtrate, Hippophae Rhamnoides Fruit Extract, Salix Nigra (Willow) Bark Extract, Nymphaea Alba Flower Extract, Rosa Multiflora Fruit Extract, Royal Jelly Extract, Decyl Glucoside, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Ethylhexylglycerin, Sodium Citrate, Citric Acid, Madecassoside, Sodium Palmitoyl Proline, Caprylyl Glycol, Disodium EDTA, Phenoxyethanol.
U.S. version ingredients (supplied on the Sephora website)
Water, Butylene Glycol, Dipropylene Glycol, PEG-6 Caprylic/Capric Glycerides, Phenoxyethanol, Decyl Glucoside, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Ethylhexylglycerin, Sodium Citrate, Disodium EDTA, Citric Acid, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Madecassoside, Rice Ferment Filtrate (Sake), Pearl Powder, Galactomyces Ferment Filtrate, Hippophae Rhamnoides Fruit Extract, Sodium Palmitoyl Proline, Salix Nigra (Willow) Bark Extract, Nymphaea Alba Flower Extract, Rosa Multiflora Fruit Extract, Royal Jelly Extract, Caprylyl Glycol.
As you can see, the lists aren’t exactly the same, but very nearly so. The facts:
- The number of ingredients is the same (24).
- The names of the ingredients are the same.
- Dr.Jart+ has confirmed that the formulations are the same.
- The ingredients are in a different order.
Korean ingredients | U.S. ingredients |
Water Butylene Glycol Dipropylene Glycol PEG-6 Caprylic/Capric Glycerides Citrus Aurantium Bergamia (Bergamot) Fruit Oil Rice Ferment Filtrate (Sake) Pearl Powder Galactomyces Ferment Filtrate Hippophae Rhamnoides Fruit Extract Salix Nigra (Willow) Bark Extract Nymphaea Alba Flower Extract Rosa Multiflora Fruit Extract Royal Jelly Extract Decyl Glucoside PEG-40 Hydrogenated Castor Oil PPG-26-Buteth-26 Ethylhexylglycerin Sodium Citrate Citric Acid Madecassoside Sodium Palmitoyl Proline Caprylyl Glycol Disodium EDTA Phenoxyethanol |
Water Butylene Glycol Dipropylene Glycol PEG-6 Caprylic/Capric Glycerides Phenoxyethanol +19 Decyl Glucoside +8 PEG-40 Hydrogenated Castor Oil +8 PPG-26-Buteth-26 +8 Ethylhexylglycerin +8 Sodium Citrate +8 Disodium EDTA +12 Citric Acid +7 Citrus Aurantium Bergamia (Bergamot) Fruit Oil -8 Madecassoside +6 Rice Ferment Filtrate (Sake) -9 Pearl Powder -9 Galactomyces Ferment Filtrate -9 Hippophae Rhamnoides Fruit Extract -9 Sodium Palmitoyl Proline +2 Salix Nigra (Willow) Bark Extract -10 Nymphaea Alba Flower Extract -10 Rosa Multiflora Fruit Extract -10 Royal Jelly Extract -10 Caprylyl Glycol -2 |
Ingredients that moved down in the U.S. ingredient list in the Dr.Jart+ Dermaclear Micro Water
Salix Nigra (Willow) Bark Extract -10
Nymphaea Alba Flower Extract -10
Rosa Multiflora Fruit Extract -10
Royal Jelly Extract -10
Rice Ferment Filtrate (Sake) -9
Pearl Powder -9
Galactomyces Ferment Filtrate -9
Hippophae Rhamnoides Fruit Extract -9
Citrus Aurantium Bergamia (Bergamot) Fruit Oil -8
Caprylyl Glycol -2
Ingredients that moved up in the U.S. ingredient list in the Dr.Jart+ Dermaclear Micro Water
Phenoxyethanol +19
Disodium EDTA +12
Decyl Glucoside +8
PEG-40 Hydrogenated Castor Oil +8
PPG-26-Buteth-26 +8
Ethylhexylglycerin +8
Sodium Citrate +8
Citric Acid +7
Madecassoside +6
Sodium Palmitoyl Proline +2
It seems like similar things happened to certain kinds of ingredients in this reshuffling as in the Laneige list U.S. makeover: extracts that people want dropped the most while certain ingredients about which people feel negatively or neutrally have risen in the list. To me, this suggests that further research on whether cosmetics companies in Korea use compounds along with the Korean ingredient list order compound loophole, for lack of a better term, to “game” ingredient lists and make their products appear more desirable than they actually are to customers in Korea. An example of this would be bundling extracts about which the public feels favorably into a compound that allows them to appear higher on the ingredient list while making sure that ingredients like Phenoxyethanol remain uncompounded so that they can appear at the end of the list.
Reminder: Laneige USA and Dr.Jart+ are doing exactly what they’re supposed to be doing
I want to be clear that this post should, in no way, indicate that Laneige USA and Dr.Jart+ in the US have done anything wrong or deceptive whatsoever. In fact, the U.S. branches of both companies have done exactly what kbeauty companies in the U.S. should do: they’ve provided what appear to be U.S. FDA-compliant ingredient lists. They’ve also answered my questions about the products in a very straightforward way. I plan to continue to use their products and support their efforts to gain new fans in the U.S. They’ve done well.
Conclusions
- Our translations of Korean ingredient lists are probably useful only insofar as they let you know what’s in the product; they can’t be used to gauge the actual or relative amount of anything in there.
- Outside of the ingredient lists for the products I’ve broken down here, I simply don’t know which brands and products have U.S.-compliant ingredient lists. That’s a question for either the brand or a chemist.
- This is a first step in the direction of attempting to understand this issue. In this post I’ve laid out evidence that I think demonstrates a difference in U.S. and South Korean cosmetic ingredient order regulations and practice. I hope that actual journalists and bloggers will, with calm and prudence, explore the many issues and questions that I have not been able to tackle in this preliminary post. This sort of thing really isn’t my style, but I felt the need to share it and the material I’ve been able to assemble for the sake of advancing our knowledge, and yet I very much would like to get back to more fun and foufy things.
This post is good and you should feel good
Well done! Fascinating and informative
This is some fine investigative skincare journalism!
Wow, this definitely crossed my mind once or twice but I never thought about investigating it. Great job!
Wow, this is a great post! Super informative – not something I’d thought about before
This is a most excellent review of a very sensitive topic and was done in a very thorough and professional manner. Kudos to you!
This does open a very significant can of worms (or should I say snails?) in that it calls into question some reviews of Korean vs. Western skincare products. Many times, the reviewers, not aware of the differences you have so clearly elucidated, have concluded that Korean products that are similar to western ones are superior – and a better value – because they contain more of the “high value ingredients” than their western counterparts. This may not actually be the case, based on your analysis above. I am, of course, in no way claiming that these reviewers were in any way being biased or engaging in deceptive practices, any more than the 2 companies, both of whom completely cooperated with you, are.
What you have found here does, I think, need to be fairly widely disseminated and discussed so that we can compare western and Korean products honestly, fairly, and truthfully.
PS: I’m glad to have found out that my Yogurt Mask that I bought at Target is the same as the original Korean Yogurt Pack. I wonder if the same is true for the Korean vs. Target versions of the very popular Laneige Water Sleep Mask/Pack as well. I have the original Target version but recently purchased the Korean version at an Aritaum in Virginia The Korean product has “EX” in the product name but the Target version does not. Here again, I was led to believe in my readings of various reviews that the Target version was somehow “inferior” to the Korean version. Maybe, but, now, maybe not.
I don’t think that this post is boring in any kind of way, but really interesting. I would love to know how these two compare to european ingredient lists for example. Just recently I saw a moisturizer which adevrtised containing hyaluronic acid as key ingredient, but looking at the ingredient list it was somewhere at the end and I wondered if it was because of its low percentage, or if it was a difference in ingredient regulations.
Hi there, I just commented, lurked for a bit, and saw your comment. HA’s usage rate is 1% or less, so it should be somewhere near the end. Obviously, that doesn’t automatically mean it’s a good product, but just FYI 🙂
Oh, that’s good to know! I didn’t try the mentioned cream yet, but let’s see how it performs. 😀
I loved this post. Definitely not at all boring! One thing that kind of annoys me (in general, not this post) though is that people who complain about where ingredients are in a list have no idea where they should be. Some plant extracts, for example licorice root, can be used as high as 10%, but typically are much lower because of formulation issues, reducing chances of irritation, and most obvious of all, cost. Hyaluronic acid though is only suppose to be used around 1% or even less. If it’s second on the list, that means everything after it, no matter how good those things sound, are in such miniscule amounts, it pretty much doesn’t matter. You don’t want to see ingredients like HA/retinol/BHA high up on the list, and some people don’t understand this and automatically discount a lot of products based on these assumptions. (Ergh, why so much rant? Shutting up…)
Just FYI, US cosmetic labeling has loopholes and ways to “game the system”, too. The “hide the preservatives” trick in many products that pretend to be “all natural” is a good example: extracts are not considered “compounds”, but they do have to be preserved. Many are alcohol-based, in which case the alcohol acts as both the solvent for extraction and as a preservative. Most extracts made without alcohol have a paraben preservative–so if your “all natural” product has twenty or thirty different kinds of extracts at the bottom of the list, each one being less than one percent of the product, the alcohol or parabens in the extracts are probably being used to function as a preservative for the product as a whole. Sneaky, yes?
So the only way to really tell the ingredients from greatest to least is by finding the official US version of the list? Urgh.
This is surprisingly eye-opening in the sense that I would have never thought to look into this…It makes total sense that something like this may happen due to different standards and laws in different countries etc but it’s one of those forehead slapping moments for me…like how did I not think about this all these years? haha. Appreciate this post and the work you put in!!
I tried googling this a couple weeks ago and found nothing..thanks for putting this up! So glad I found it..I bought the Korean versions because I didn’t want to get a lesser product, but now I know I can buy from Target with peace of mind lol
This was a really interesting and informative post. I agree that their is definitely nothing wrong with the way products are labelled either in the USA or Korea. However this is helpful for people like me who are used to being able to gauge the approximate desirability of the formulation of cosmetics, by the predominance of desirable ingredients, by reading the ingredients list. More emphasis on reviews and thouroghly testing products yourself I suppose!
Am I right in understanding that the Laneige product order difference (and US customs in how ingredients are ordered) essentially means that fragrance exceeds 1% and thus moves higher in the list for the US label?