I was bitching on the latest episode of the Snailcast about beauty publications that randomly name the bestselling kbeauty products on Amazon or whatever without seeming to have tried any of them or saying where this data is coming from and then I realized “oh, I should try to figure out what the top-selling products on Amazon are for my readers!” Duh.
Given the focus of fanserviced-b, that means that purchases skew heavily toward skincare for skin that’s normal-to-oily with acne and products in my own routine or that have been reviewed on the blog (hence the asterisk). That said, there are a lot of products here that I haven’t talked about at all. This isn’t scientific or representative of the general Amazon shopper, but I think the stuff on this list is overall dead-on fantastic.
As always, I’m not writing this post to shame people for liking stuff I didn’t love or for loving stuff I haven’t tried. I’ve inserted my opinions and sources of info where appropriate.
20 Bestselling Asian Beauty Products on Amazon*
Sunscreen purists who really know Japanese sunscreens side-eye the popularity of Bioré’s Watery Essence, but for me and my sunscreen-hating compatriots who need to get out of the house FAST in the mornings, this is a major game-changer. It’s in my skincare routine every. damn. day. because it dries down fast and feels like nothing. The formula has been updated for 2017; my bottle of the new stuff is on the way now. The 2016 version comes in those baby blue bottles pictured above, so if you want to try the version that’s known to be fantastic, grab those ASAP.
This cleanser is one of the standout kbeauty products imo. It’s under $10, great for most skin, and it just works. I can see it being a best-seller for years to come at any drugstore on any block. My review of it compared the hunt for a good second cleanser to Dante’s journey through hell; your journey need not be so arduous.
Again, another massively successful, truly fantastic product from CosRx. I’ve seen these patches EVERYWHERE lately, and for good reason: they’re comparatively affordable (especially if you buy them in bulk) and they really can gently suck the fight out of a nasty zit — as long as it’s open. I got into how to use these in my review from 2015.
This pH-adjusting, really affordable toner is almost universally loved. It doesn’t add much in the way of moisture, but it preps skin for acids SO. DAMN. WELL. Here’s my full review that explains why it belongs at the top of the list.
LJH Tea Tree Essence was my first real ride-or-die skincare product ever. It’s not something that can prevent future acne, but it gently and almost instantly soothes blemishes and irritation for me. The effects are subtle as you use it; most people only realize the impact after not using it. Here’s my full review from 2014 with updated commentary.
I think I tried this gel cream a long time ago and I wasn’t a fan of the texture, but it’s dead cheap and loads of people love it, including Cat from Snow White and the Asian Pear — here’s her review.
This was the second cleansing oil I ever tried, and it’s the one that got me hooked. It’s not the best cleansing oil I’ve ever used, but I feel like the low price and Jolly Rancher scent make the transition to double cleansing way more doable for all of us who have been taught for decades to dodge skincare with oil in it. It shows up in my $100 starter routine because it’s like an oil cleansing gateway drug.
Another star of my starter routine, this hydrating, snaily essence is a cheap way to get a hit of the iconic Asian Beauty ingredient — it’s less than $10 most of the time!
I found this toner to be quite irritating to my skin, possibly because the pH of the product dove over time, making it harsher than an acid prep product needs to be. For more on that sciencey debacle see Cat’s review. Although this is very affordable, I always pay a bit more for the Mizon toner up the list.
I’m not a super fan of this BHA due to the smell and fact that it doesn’t work as well for me as Paula’s Choice Resist 2% BHA, but this is a big, affordable bottle if you’re looking to cost-effectively break into BHAs.
These acid- and alcohol-filled booties are freaking amazing for shedding foot skin like a snake. If you think you can handle the graphic molting photos, here’s my review.
Call this the EXO Effect: kpop boyband EXO released a song called Lotto that mentioned this lipstick and we fangirls and fanboys obviously needed it STAT PRIME SHIPPING RIGHT NOW. Here’s my post all about the music video and where else to find this lipstick chateau.
This ultra-popular OG low-pH cleansing stick has been a fan favorite for ages. It wasn’t very compatible with my skin due to ingredient sensitivities (find my short review in a post on disappointing low-pH cleansers), but I can see why people love it.
This kbeauty hit shows up in my cheap starter routine because I’ve seen it work for so many different skin types ranging from oily to fairly dry. As with anything, one product isn’t for everyone, but Joseon cream seems to really hit the spot for lots of skincare fans. Check out Cat’s review that started the trend.
I don’t think I’ve ever tried this cream, but most people seem to find it awesome while a significant number of others find the formula to be pore-clogging for their skin. Check out Kerry from Skin & Tonics’ review for more info.
I tried this oil cleaner while experimenting with washing my hair with cleansing oil and it was great — dead cheap and effective. I can see why people grab it!
I’m not a super fan of these self-foaming Hada Labo cleansers, but they’re apparently very gentle and have low pH levels. Cat’s review on Snow White and the Asian Pear sums up my feelings pretty well.
True story, I’ve never actually tried this ulllllllllllltra popular Hada Labo moisturizing toner/essence. But Fiddy from Fifty Shades of Snail’s post about why she ditched this makes a lot of sense to me: it delivers moisture without any other anti-aging ingredients that would help it pack a more powerful routine punch.
Again, this is the “EXO Lotto effect” in action. I bought a Labiotte wine lip tint way before EXO mentioned them and found it to be just meh. But if you’re into cute and funny packaging, this is about as good as it gets.
I don’t love these TonyMoly masks, but they’re not terrible and they cost about $1 each, so they’re a good, low-risk way to get into masking.
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